City of Tuscaloosa Leads "Recycling Works for Me" Statewide Campaign
August 4, 2014
The City of Tuscaloosa, in cooperation with other Alabama counties, was awarded a $75,000 grant by the Alabama Department of Environmental Management Recycling Fund to be used on a statewide recycling campaign August 2014 to April 2015.
Tuscaloosa along with the cities of Albertville, Boaz, Daphne, Florence, Troy, the Alabama Environmental Council and the East Alabama Recycling Partnership applied as cooperative partners for the ADEM Recycling Fund grant in spring 2013. The partners requested $75,000 to air a statewide recycling campaign, and the grant was awarded in fall 2013.
This award was matched 3-to-1 by the Alabama Broadcasters Association, providing $225,000 in airtime on regional markets with location-specific recycling details. The ABA also produced radio spots to run regionally.
As the lead grant applicant, the city of Tuscaloosa led the campaign development and oversaw the production of the campaign. The cooperative cities and organizations worked with local industries and communities to develop and film the statewide recycling campaign. All partners have active recycling programs in their communities and were able to provide local contact information to be added to each PSA.
The recycling industry employs 11,000 in Alabama. A recycling increase of 10 percent can create more than 1,400 jobs, $66 million in personal income and $3 million in annual tax revenue, according to ADEM.
To learn more about recycling in Tuscaloosa, call Tuscaloosa 311 at 205-248-5311 or visit www.tuscaloosa.com/ESD. To see the PSAs, go to www.tuscaloosa.com/Government/Departments/Environmental-services/Tier-IV/media.